Apple debuts new catch-all AI branding, generative features during WWDC 2024 keynote

Nearly two years after OpenAI ignited a race to add generative artificial intelligence into products, Apple unveiled a long-awaited AI strategy on Monday, integrating "Apple Intelligence" across its suite of apps, including Siri and iOS.

iOS 18 is the release expected to receive the most attention at this year's WWDC, with AI features leading the way.

The WWDC presentation has wrapped, and AI in the form of Apple Intelligence is here. Market leader ChatGPT will be watching closely.

Apple debuted a new catch-all AI branding and generative features during its WWDC 2024 keynote on Monday. Apple Intelligence is a new umbrella term for the company's AI initiatives, which include Siri, the new AI-powered Shortcuts app, and the upcoming AI-powered features in iOS 18.

The most notable of these new features is "Adaptive Siri," which will allow Siri to learn and adapt to a user's individual needs and preferences over time. For example, Adaptive Siri will be able to learn a user's favorite music, podcasts, and news sources, and will be able to provide more personalized recommendations.

iOS 18 will also include a number of other AI-powered features, such as "Intelligent Search," which will allow users to search for information more easily and quickly, and "AI-Powered Notifications," which will filter out less important notifications and deliver the most relevant ones first.

Apple's new AI strategy is a clear sign that the company is taking AI seriously. With the addition of Apple Intelligence, Apple is now offering a comprehensive suite of AI-powered features that can help users be more productive, creative, and informed.

It's still early days, but Apple Intelligence has the potential to be a major force in the AI landscape. With its vast resources and loyal customer base, Apple is well-positioned to make AI more accessible and useful for everyone.